Theory of Stardom

 In class we studied the theory of stardom by Richard Dyer. Here are our classroom notes about the celebrity Beabadoobee

Names:	Cheryl, Regine, Aurel
Celebrity:	Beabadoobee
REEL persona:	Playful, casual, bold, stylish, curating a professional profile Portrays herself as a sweet girl (Twitter) by using informal language (emojis, emoticons, slang etc)
REAL persona:	Interviews: Speaks out on Asian hate, activist and able to be vulnerable enough to talk about her past traumas, difficult relationship and taking therapy. Rough past according to articles: kicked out of conservative high school, drugs (?)
Love:	How is their love life reported on? Discourse over beabadoobee’s breakup with her previous partner being messy in addition to him dating her ex-friend immediately after the breakup.
Ordinariness:	Do the media try to show them as everyday individuals like you? Her ‘Glue song’ music video featured her in her hometown in the philippines with her, making it relatable to audiences as it shows a simple and rural area
Success:	What is their success story? How is it told? Went viral through tiktok in 2020 with her first single named ‘Coffee’  Said she tried to be someone she wasnt until she started embracing her roots Mentioned she was ostracized in school then kicked out of school at age 17 Presented as started from simplicity: used a second hand guitar and practiced through youtube tutorials Went popular through her first song She signed up with London label Dirty Hit where she continued to produce her other songs.    https://www.gq-magazine.co.uk/culture/article/beabadoobee-interview-2022
Consumption:	Can you find any articles that celebrate their luxurious lifestyles? Or their extreme diets? Fan generated social media pages dedicated to the artist’s closet and wardrobe by finding the pieces of clothing worn by the artist.
Dream turned sour:	Has this celebrity had a downfall? How is it reported? Did they recover? Since her appearance and debut as a singer song-writer around 2020 is still quite recent, there has not been any controversies or negativity involved regarding the artist herself.

Reflection:

• I personally found this theory to be fascinating and fun to learn as it made me reflect on why we may view certain influencers a certain way
• I also found it beneficial as it shows us how we can apply this theory to our star to make her more appealing to the audience