Terminology

 This part of my blog will detail all the magazine terminology I have learned

Masthead: The name of the magazine usually displayed on top with large font

Selling line: Short text describing the 'identity' of a magazine. Usually placed below/on top of the masthead

Main image: The image that fills the cover of the magazine.

Coverline: Teasers for the articles in the magazine used to catch reader's interest

Typography: The style and arrangement of the text

Font: The design, style and size of text

Drop cap: Enlarged initial of the first word in an article used to grab attention

Pull quotes: Enlarged quotes from the article used to attract audiences by showing the content

Byline: Name of the article writer

Main cover line: Featured article

Mode of address: The way the magazine/article addresses the audience. (Including formal, casual or direct)

Barcode: A code for retailers to use

Skyline: A list of featured keywords to attract audiences

Prop: An item in an image

Puff: A circle smaller bit of image/text that that stands out from the rest of the information

Boxout: A square smaller bit of image/text that that stands out from the rest of the information

Buzzwords: Exclusive, free, new, special edition

Banner: Block of colour with info inside that usually stretches the width of the cover

Caption: Information about an image

Spread: Magazine pages that should be viewed together

Border: Empty spaces around the edges

White space/negative space: Empty space in the spread usually used to break up content