This blog will contain my typography research
Font Types
Here are the basic font types and some key points about them that I have gathered from my research
Serif Fonts
- Associated with formality
- Easy to read
Sans Serif Fonts
- Associated with modernity
- High readability
Display Fonts
- Usually used to make designs stand out
- Not meant to be used in full sentences or paragraph
- Attracts the audience’s attention
Handwriting Fonts
- Associated with simplicity and youth
- Creates a handmade feel
- Usually not meant to be used in full sentences or paragraphs
Calligraphy Fonts
- Associated with formality and luxury
- Elicits a handmade feel while maintaining an air of luxury
- Not meant to be used in full sentences or paragraphs
Hierarchy
In typography, hierarchy is a sort of eye magnet (design elements that attract viewer's attention) that involves putting different emphasis in the fonts in a design to direct the viewer's eye movement so that they will be able to understand the producer's preferred reading better.
Example from Medium
White Space
White spaces refers to the empty space in a design which guides the viewer's attention towards certain elements in a design. This can be used to create a cohesive and pleasing design. Additionally, white space can be used to enhance meaning. For example, an abundance of white space creates a feeling of emptiness or solitude whereas a lack of whitespace could create a crowded or suffocated feeling.
Example from Medium
Contrast
Contrast in typography can be used to communicate emphasised ideas to the viewer and create an interesting design. Contrast can be created by using varying fonts, sizes, boldness, colour etc.
Example from Medium
Sources
Self-Reflection:
- This research was very helpful when doing my digipak as it allowed me to know what fonts I could use to create meaning. For example, I chose handwriting fonts as it connotes childishness and causality but included a serif font for contrast and readability
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