Thursday, January 30, 2025

Post-Production: Editing

 This part of my blog will detail the editing process done by Regine

Plan and Outline (as a to do list):

  1. Selection & Compilation + Grouping of Footage  

  2. Software

  3. Combining Clips with the song = Rough Draft

  4. Feedback (Audience and Teacher)

  5. Execute Revisions

  6. Feedback part 2 (Teacher)

  7. Execute Revisions

  8. Colour grading

  9. Added Effects

Selection & Compilation + Grouping of Footage 

Since my group and I had done multiple takes, I had to do the time-consuming job of watching nearly all the footage to find the correct one. This was especially important in the multicam shots where I had to find the single take we took through different angles to ensure the movement remained the same. Although we were warned to use a clapboard to know which footage was which, we found the technique to be difficult in some cases where the writing was not clear to the camera no matter what we tried or that it didn’t work for multicam shots where each of us were in different positions and we did not have an extra hand to hold a diy clapboard. In the end, we decided to leave it out. Instead we would review our footage together, delete failed ones (unless still salvageable) and then upload them to our shared drive. This way, it narrowed down the amount of footage there was for me which reduced the amount of time I spent going through them. Although the process seemed a lot, I truthfully found it easy. Often, I looked for the latest or second latest uploaded footage of a scene as it's likely the best shots and why we choose to stop filming a scene. While the rest of the scenes, I had chosen carefully by process of elimination- evaluating acting, lighting, camera angle/movement to eliminate any footage with noticeable mistakes.


Because of my team’s file organisation on google drive, I was able to compile all the scenes swiftly. I simply had to download it into the correct folder in my laptop. The file organisation on my laptop was similar to the organisation I had with my team where a single folder was dedicated to the entire project and within it, was more folders that included the footage and which scene they belonged to, the music itself, and the project file. This allowed my importing/searching of footage to be easier because the segmentation prevented me from having to comb out each footage if I was looking for one. 


Software

To edit the music videos, I chose to use Adobe Premiere Pro 2025, a timeline-based, non-linear video editing software application by Adobe. Although I had no prior knowledge on Adobe Premiere Pro, I had chosen it as my editing software because a friend had recommended it to me for its available features that didn’t require a secondary app like high quality exporting, colour grading, effects, etc . Learn Premiere Pro in 10 minutes - Beginner Tutorial I had used this tutorial to grasp the basics of the software. I have some familiarity with editing apps in general like Adobe After Effects and Capcut so I got comfortable with Premiere quickly and didn’t need much time to adapt. After that, I imported my scenes, added the music, and began to combine all the clips into a rough draft.

Combining Clips with the song & making the Rough Draft

Markers

I had used markers to pinpoint where certain beats were. This was important in helping me make sure the clips were cut/followed along with the beat which made the video more rhythmic and satisfying to watch and listen to. Using the markers allowed me to snap my clip duration to the markers rather than guessing where to stop, which made the jumpcut scene much easier to execute.


Jumpcut scene

The jumpcut shot we took was taken without a tripod and by using different takes than one singular take. This was an unintentional mistake by our team since neither of us had a tripod at hand and tried to improvise by just keeping in position and staying as still as possible. However, I still have the job to make sure the composition of each frame is as close as possible. I did this by marking a single stationary point (such as the piano and table) and adjusted my footage based on that point. This process took quite a while since I wanted it to be as seamless as possible, however I think the result was worth the time put into it.


Aspect Ratio Change 

A characteristic of old cameras was their 5:4 aspect ratio instead of our now common ratio of 16:9. I wanted to implement this into our childhood footage scene to really sell the realism of old cameras being used in the music video. To do this, I simply took two rectangles (graphics layer) and added them to each vertical ends for the videos within the childhood montage.

Multicam Syncing 

My team and I used the multi-cam technique on 2 occasions; on both stage and beach performances. Since a clapboard was not available for us to use, we used an alternative by clapping in hopes of causing a spike in the audio that's identifiable. Unfortunately when I was in the post-production stage, I saw that the soundwaves of the videos were not loud enough to be able to catch the clap. This was likely due to the distance between each camera was different to the the clapper, on top of the fact that the room was extremely echoey. This was also the case for the beach performance as the atmospheric sounds (like wind, people, the ocean, etc) drowned out the noise of the clap.

 

Since there was no other way to combat this issue because we already finished filming, I decided to power through it and synced it manually. Although it took much more time than using a clapboard, it wasn’t too difficult to watch for visual indicators which was often body movement as well as listening closely to the song playing in the background of the videos and sync it with the actual soundtrack. There were generally no issues to me during this process other than a minor instance of not being able to make out the words being sung, which confused me on whether or not it was synced to the music.

Feedback (Audience and Teacher)

I made the first ever draft to send to my teacher to get his feedback. You can watch the draft through this link.

https://drive.google.com/file/d/13zxYsOspH_jBtg38i4zicwVlhZIFl3-V/view


During the time we were supposed to have a feedback session, I fell ill so I didn't receive the feedback directly but instead, my teammates collected the feedback. Here are the problems my teacher found:

  1. The first clip (0:00-0:11) does not connect with the following scenes, since it does not show her going to her house. It's better to remove it completely or replace it with another scene. Our teacher suggested a scene of the flowers floating in the water might be a good fit as it would connect the start of the music video to the end.

  2. There are some errors (00:52) with the ratios of the childhood videos

  3. Decide on whether to leave or include the original sound of the childhood videos since there was only one video that included its original audio.

  4. The colour and quality of the camera changes between two scenes (from 01:31 to 01.33). My teacher suggested to colour grade them so they have the same colour and tones 

  5. There seemed to be a mistake in the audio and video syncing in one of the stage performances

  6. The transition from the hand that was lifted in the stage to the beach needs a few changes:

  • My teacher suggested rather than transitioning a tilt camera movement to a static shot of the beach, shoot a scene with similar camera movement 

  • My teacher specifically suggested tilting downwards to the sand and then tilting upwards to show a long shot of vina walking on the beach. He provided my friends with a drawing to explain this.

  • He also suggested we shoot her from different POVs like from the back, the side, and the front.

  1. My teammates have been discussing the use of voice note conversations to add as background noise to the music video. Cheryl had made phrases and sentences and borrowed the voice of her moms’ friend. After receiving the voiceovers, I edited them into the music video. 

Execute Revisions

  1. I approached my team to think about a solution to the introduction being unfit. We originally discussed a scene of our artist taking the bus however since the public buses in Bali stopped running on January 1st of 2025, we discussed alternatives such as walking home. We decided to take time to shoot this scene afterschool. However I did not end up liking the walking home scene because it felt too plain and didn’t bring more to the story we were trying to tell so I tried my teacher’s other suggestion on the floating flowers. 


I think the flowers worked well in connecting the whole music video together by foreshadowing the end at the beginning. It also acts as a hermeneutic code as viewers might be curious as to why there were flowers and what they symbolise, drawing the viewers to continue watching.


  1. The errors were fixed and I had added and changed the arrangement of the video to look more chronological and show the artist growing up. This also meant rearranging and mixing the order of the real childhood footage to the recreated one that we filmed, so it would blend in smoothly together.


  1. Our teacher and my teammates said it would be better to leave out the audio of the childhood footage so the focus would be on the videos. On top of that, a lot of the footage was of playing piano so the music playing would clash with the soundtrack. With those comments, I decided to leave the audio out.


  1. I attempted to match the colours and quality between the videos but ultimately found it too difficult since the beach performance that Aurel had filmed with her camera was extremely overexposed. I used How to Fix OVEREXPOSED Video in Premiere Pro! By THAT ICELANDIC GUY

Although I was able to bring down the exposure, there was a second problem with the oversaturated yellow that did not match the other scenes. I tried to cancel out the yellows by playing with the temperature and colour wheels to add more blue that would cancel out the yellow. However, I could not strike a balance between the colours and the actress would just end up too blue or too yellow. So I made the choice to leave out the videos she recorded and replaced it with a b-roll footage.


  1. I rewatched the performance scene and made sure to pay attention so that the singing and music is synced.


  1. The static shot of the beach was changed and followed with a matching movement that would transition the artist from the stage to the beach.

  1. I thought the use of 3 voiceovers was excessive so I suggested to my team to keep one. We took a quick vote and ended up keeping the last voiceover but lowered the volume. During this, I had also added reverb to the audio to make it more echoey.

 

Feedback part 2 (Teacher)

After a few changes, I went back to ask my teacher for more feedback. Here are all the suggestions he mentioned:

  1. My teacher mentioned beginning with a black screen and adding a fade in to the beginning shot

  2. The light switch scene should have the lights turn on when the soundtrack says “Hey [..]” as it is a crucial moment where the song begins (or where the lyrics start) while the lightswitch was a moment where the story begins.

  3. Minor fixes to the duration of clips to ensure they cut to the beat for the beginning scenes with all the childhood photos

  4. Changes need to be made on the phone screen scene because it is currently unreadable, which would make the scene pointless as the audience won't be able to catch on to the information in that scene and thus miss a big part of the story. My teacher suggested a single message rather than a conversation that pops up as a notification. He also added that we could have the background of the phone that receives the notification to be a wallpaper of the artist and her mom. 

  5. My teacher suggested changing the order of the note scene where it begins with the artist looking at a note and then going in to reveal what the note says rather than vice versa. 

  1. Ensuring continuity at the end where the artist walking into the water must end with her stopping as the following scene was of the artist standing still. This also applies to the floating flower scene at the end. My teacher suggested letting the flowers float more after being released from the hand before moving to the next scene.

  2. The voiceover at the end was unclear, it was suggested to either remove it, record a clearer one or add subtitles at the bottom. As we were nearing our deadline, I choose to add a subtitle which had the extra benefit of being able to translate the Indonesian words as well

Execute Revisions

  1. A fade in and out was easily added with the help of a feature called “Apply Default Transition.” When hovering over the start/end of a sequence/shot, right-clicking would access this tab. Then I simply adjusted the duration of the cross dissolve transition to my liking.

  2. Fixes regarding the timing, duration to match the beat of the music or sequence of a shot/scene was done quick and easily without little to no hassle.

  3. The phone screen scene was roughly 4 seconds long so I didn’t require my whole team to be involved for this. I reshot the scene at home using my phone as the receiver and my mom’s phone as the camera. I had asked Cheryl to temporarily remove her profile picture as well as renaming her contact to Mama with a heart. I prepared a message for her to send and gave her instructions to send it within the next 5 seconds so I could have time to prepare the camera. There was a comment by my teacher to change the message from Indonesian to English which I also did. This process was short and took roughly less than 10 minutes to do. 

Colour grading

Before diving into colour grading, I did believe it was important for me to understand colour theory so I watched a simple and short video to explain it.

https://www.youtube.com/watch?v=AvgCkHrcj90&pp=ygUTYmFzaWMgY29sb3VyIHRoZW9yeQ%3D%3D to give me the foundational knowledge. I then went to watch a more specific video on how to colour grade on my software. I used this video. https://www.youtube.com/watch?v=ItcZ3Ps7FBw&pp=ygUkYmFzaWMgY29sb3VyIGdyYWRpbmcgaW4gcHJlbWllcmUgcHJv


When colour grading, I wanted to really consider how the colour of the current scene is going to affect the audience's emotions. So I opted to a more desaturated, grey look at the beginning of the story to emphasize the boringness and blandness of this stage of the artist's life. After discovering the box’s content and reigniting her passion to start up music again, I would increase the warmth and saturation of the scenes to build a sense of rediscovery of self and interests in a hopeful and inspiring manner. By the end, I intended for audiences to truly feel the energetic and lively atmosphere that's almost reminiscent of the feeling of freedom so I choose to push the blues in the end scenes and increase the saturation to bring out the vibrancy of the blues.

Added Effects

Getting that vintage, retro effect for the recreation of childhood videos was extremely important to be right inorder to be believable when mixed with actual childhood videos. When I had looked up examples of old digital camera examples on Pinterest, I found the common traits of these pictures were bloom and noise.

Bloom refers to an effect when light extends past the borders of bright area in an image which causes a bright light dispersion that gives the photograph a dreamy look and nostalgic feeling. While noise is said to be the undesired fluctuations of color or luminance that often disrupts and hides the detail of an image. 

 

To copy this look on my footages, I looked into 2 tutorials which were fairly easy to replicate and gave me the results I was looking for.

https://www.youtube.com/watch?v=EMljjxrPFNw > by adding grain, my footages looked more authentic as if it was really taken from the past

https://www.youtube.com/watch?v=AVZjcovmAcg&t=3s > by using a feature that blurs a certain colour channel, I could make my childhood videos seem glowy

Other edits I made were to increase the sharpness of the scenes (commonly found in VHS tapes which I considered following but crossed it out when I figured camcorders were too old for the artist’s generation), added a faded film effect that lightened the footage to look older/worn out and a touch of vibrancy.


Self-Reflection:

  • Although I was not able to help much, when I did, I helped by reminding Regine details she may have missed (such as including the voice note of the star's mother talking and by giving her the feedback she needs (such as which clip may suit better in certain parts.

Production: Behind the Scenes

This is our blog to show the behind the scenes of the production of the music video. We did this blog as a group.




Self-reflection:
  • Personally, filming was often really hard for me. Not that I don't trust or aren't grateful for my teammates and star, it's just that I am not very close with them. This occasionally leads me to feeling nervous and awkward which limited my capability to effectively contribute to directing out the scenes.  Additionally, I often felt unwell during filming sessions which further added to my inability to contribute as much as I wanted to. However, as the project went on, I gradually got more used to being around them and had better health which made things run smoother for me in later shooting sessions.

Production: File Organisation

This blog will detail our file organisation strategies


Application (Google Drive) 
For our file organisation, Cheryl created a Google Drive folder to upload our files in.  

Advantages:
- Can be accessed by any team member anywhere
- Has a folder feature
- Good for keeping track as we know the dates the files were uploaded
- Any team member can upload the files on their own

Disadvantages:
- Needs internet connection to be accessed 
- Files may take long to upload/download
- If any files get accidentally deleted, team members cannot access them anymore
- We still need to transfer files from the camera which takes more time

Organisation System
As for our organisation system, we decided to use folders to compile and categorise our files

Additionally, we created more folders inside our behind the scenes and filming vids folders to be able to further categorise our work into specific dates or scenes

Advantages:
- Creates easy access since it lets us find all the files we may need for a specific task
- Easy navigation

Disadvantages:
- Risky since if a folder gets accidentally deleted, all the files in it get deleted too 
- Does not help us know which shot/clip is the specific one we are looking for

Benefits of file organisation:
- For me, file organisation has allowed me to easily locate the files I need
- It is a lot more convenient than having each member send the files individually each time our shots/clips are needed
- Since any team member can access it at any time, it will allow others to check if our shots/clips are good quality

Self-reflection:
- These benefits and advantages have turned out to be really helpful for our production and greatly overpower the disadvantages
- However, as my laptop was still broken, I could not transfer the files from my camera into the device I was temporarily using (tablet) to upload them to our Drive. In the end, I had to borrow Cheryl's laptop and adapter to transfer it to her laptop and upload it into the drive for me
- Although the problem was solved in the end, I still did not like having to rely on my teammate for this as it meant that I took up some of her time. 

Social Media: Research & Development

 This part of my blog will detail our research & development for social media which was done by Regine.

— RESEARCH —


Men I Trust

What do they post on their social media page? 

The band Men I Trust posts mostly promotional content; announcements of new song/album out, concerts, collaborations, etc. Their instagram page follows a dreamy, nostalgic aesthetic to appeal to their niche fanbase. The pictures and videos they post varies from their main singer (Emma), posters for their tour dates and location, and album covers. We can see by the frequency that their main singers appear on their social media, we can say that she is the face of the band. Most posts remain quite professional and straightforward but do add a personal aspect to them by utilising slang or emotive language through emojis like <3, hearts, magic wand.


Additionally, their Spotify: About Artist


Can you group the different posts into categories (eg Personal, promotional etc)

Men I Trust typically posts pictures that aren’t polished as more mainstream artists, conforming to the indie stereotype of being raw, authentic, and often amateur quality of video/cinematography. Although most posts are captioned with promotional details, there are examples of personal, fun, lighthearted jokes posted in their X (previously twitter account).


How has this social media influenced you?

Based on just looking at the visuals, I could be convinced that the account is run by amateurs with their unpolished look that results from their aesthetic. However, by analysing it more deeply, I felt as though the person running the account is very professional, minimizing the amount of personal content so it is possible that Men I Trust has a team behind their social media who uses an informal tone to appeal to their community and audiences. I think by the band’s visuals, I as an audience would gather that the band produced was quirky, fun in an easygoing manner.




Dayglow

What do they post on their social media page? 

Dayglow posts a mix of content in his social media pages depending on the medium. Mcluhan suggested that the medium is the message and Dayglow conforms to this theory by utilising different mediums in various ways. Dayglow can be found in multiple online platforms which are typically used for younger audiences (tiktok, discord, instagram and X). He uses his instagram, facebook, and twitter to share promotional content that are more polished as most users of these platforms are often in search of information (As said by Bulmler and Katz in the theory of Uses and Gratification as surveillance). Meanwhile on tiktok, he targets the users by making more personalised videos- self-filmed promotional videos- that are less refined to appeal to audiences that are interested in content that fulfills their need of diversion.

Can you group the different posts into categories (eg Personal, promotional etc)

Most of Dayglow’s content is promotional by sharing album covers, tour dates, promotional photoshoots, etc. He rarely posts any personal photos or captions that take a deeper dive into his true personality and personal life.


Do fans have the chance to interact and engage with;

a. The artist : Dayglow has a website that would send fans who sign up to get the latest news on Dayglow’s activities so fans may be up-to-date with the artist.

b. Other fans : Dayglow has a discord server. Discord is an instant messaging and ]social platform which allows communication between global users. A server hosted by Dayglow allows fans to join and connect in a space dedicated to the artist.


How has this social media influenced you?

From a single glance, I quickly perceived his personality/persona and music to be very upbeat, bright and cheery from his use of bright colours (often a blue and red that contrasts well with each other). Beyond the visuals, his social media presence promotes the idea that music can be a form of joyful expression. His presence online also feels extremely welcoming and helps me to believe he’s well connected with his community as he’s interacting with them through multiple platforms and mediums. His inclusiveness helps build a sense of community that encourages active audiences rather than passive audiences. The way Dayglow builds his persona does reflect the themes in his music– embracing life as a whole/for its ups and downs– which does influence my outlook and perception of him being carefree and an optimistic person.



Seaurchrin/Rin

What do they post on their social media page? 

This artist is only found on Instagram, Tiktok, Youtube, Spotify (although not mentioned in her website) and Soundcloud. On instagram, she posts extremely personal content that varies from her hobbies (arts and crafts), selfies, her pet cat, her friends, and reposts of fans promoting her song on Instagram stories.



Can you group the different posts into categories (eg Personal, promotional etc)

It’s easily identifiable that this artist is very into publishing her personal life to fans. It's likely because of her small fanbase (less than 50k following on Instagram) that she’s more comfortable being extremely open with the content she posts. On Instagram, she captions her posts very carefree and unprofessionally with improper grammar (lowercase letters, pun silly, ‘immature’ jokes which are sometimes followed with an unserious emoji/emoticon. 

Her youtube and tiktok follows a similar style of home videos (most likely shot on a laptop) of the artist singing original or cover songs or doing a trend online; striking a balance between personal videos and promotional videos.


Do fans have the chance to interact and engage with;

a. The artist : The artist regularly interacts with fans through her comment sections across all social media platforms, whether through replying to comments or liking them.

b. Other fans : Other fans connect with one another through the comment section


How has this social media influenced you?

The way this artist is very open and authentic about her personal life online has influenced my perception of her as an artist and individual. While other celebrities have a curated and selected professional persona that can make them seem “untouchable” , this artist shares her everyday life in a way that's relatable and genuine to her audiences. Fostering a connection through this allows audiences to see her more as a friend than a celebrity. In addition to always interacting with audiences through comments or likes, her willingness to engage reflects how she values her audiences. In this artist’s case, I would feel more encouraged and comfortable interacting with the artist when I feel as though I am seen and appreciated by the artist.



Here is the development of our team’s social media made by me and Cheryl. Since we did this as a duo, Regine’s work is coloured in green while Cheryl’s work is coloured in purple


DEVELOPMENT

Instagram

Based on my research, I feel as though the most important/prominent social media platform that was used by all music artists was definitely instagram. A common pattern I saw was that older, more established artists had facebook profiles, meanwhile, newer artists were more on platforms that appealed to younger audiences like Youtube, Tiktok, Instagram, etc.


Choosing The Username

After picking out our artist name, Vanya Viani, our next step was to make a username for her. This was quite difficult as we had to create usernames that would be available on Instagram since the name Vanya was very common in Indonesia. Here was some of our ideas:

  1. @VianiMelody

  2. @VanyaVianiMusic

  3. @VanyaOnStage

  4. @VanyaVMusic

  5. @VanyaTheVoice

  6. @VanyaMusik ; musik is the spelling for music in Bahasa Indonesia

  7. @VanyaNada ; nada meaning tone and typically associated with music in Bahasa Indonesia

  8. @VanyaKarya ; karya meaning work or creation in Bahasa Indonesia


After a discussion amongst our group, we agreed on @VanyaNada but had it altered to @nadavanyaa since it was an available username. A reason for choosing this username was to make it known that the artist is an Indonesian music artist which could increase the likeliness of our targeted audience (Indonesian viewers) that would recognise the familiar language and peak their curiosity. 


Choosing The Profile Picture

I found that the profile picture is the one of the first visual impressions an artist can make towards their audience other than the overall aesthetic of the feed. Our teacher had given us a talk about how typically newer artists need to get their face out there in the industry to be known so I wanted to incorporate this idea into our profile. I took inspiration from Sabrina Carpenter, a widely known pop singer, that sets her profile picture as her most recent album (in this case, Short n’ Sweet.) 


I drew inspiration from this idea by aligning our profile to relate to our music video themes. With emphasis on the sky, freedom, vibrant energy, I chose this picture of Vina– where her full face is in clear view against a bright, expansive blue sky– that I had taken on one of our filming sessions. Here, her face of determination would also reflect her personality to first-time viewers so they gain an image of our artist’s strong-will to achieve her dreams. The photo ties our social media profile to our music video to enforce the overarching message of overcoming struggles to achieve freedom.


Choosing the Content

Here are some ideas of what Instagram posts our team could make for our artist. 

We knew we wanted a mix of personal and promotional content for our artist so we first made a small list of ideas on the type of content we’d post.

Post idea

  1. Promotional Content:

    1. Promotional poster for album

    2. Release date for album

    3. Tour date informational poster

    4. Album cover release

    5. Teaser for music video

    6. Snippet of album

  2. Personal Content:

    1. Picture/selfie of artist and her pet dog

    2. Picture/selfie of artist practicing guitar

    3. Throwback photos of her and mom

    4. Behind the scenes of making album cover


Draft of Instagram Feed

First draft made by Regine Second draft made by Cheryl


These are the rough drafts that Regine and Cheryl made on the star actor’s social media feed. This was made to help us know the arrangement of posts we would like to have taking into account that we aim to have a mix of both promotional and personal content. In correlation to the brand identity of the star actor where we want to resonate authenticity, we had to make sure we added a few personal pictures placed amongst the promotional contents. We had changed the order of the posts a few times so that even though it is not all necessarily in a chronological order, especially the personal pictures, it would still make sense to the audience. 


Promotional Content

For the promotional content, we have decided to add music video teaser, album cover reveal, as well as a tour date. Taking into account that the star actor is a small artist and will be needing as much promotional content she can create to boost up her audience engagement and recognition. We started with consistent teasers with the aim of building anticipation within the audiences, therefore it may keep them tied to keep engaging with the star actor’s social media until the final product is released. In addition to that, they may feel included in the star actor’s journey through consuming these types of content and given their chronological order arrangement, they may be more interested in following through all the processes. Furthermore, posting promotional content revolving around similar designs or aesthetics will help strengthen her brand identity as a whole. 


Here are a few main promotional content made by Regine and Cheryl that have been uploaded to the star actor’s Instagram page. 


  1. Music video release date teaser

This image featured items found in the childhood box, foreshadowing the theme of our music video, as well as a date and caption with no further explanation as a hermeneutic code (Barthes’ narrative codes) to get audiences to be curious and seek more answers.



  1. Album cover release 


  1. Tour dates

Made in Canva using a serif font, which was a part of her branding. 


Personal Content 

To show her down-to-earth personality, we decided to take pictures of her that may come across as snippets of her daily life. This would be selfies or candid pictures. This effort is so that the audience may see a more realistic side of her in which this may make her seem more relatable and thus, more easier for them to connect with. These pictures will still stay within the natural element aesthetic that we decided for her to further strengthen her brand identity. When we still had spare time after some filmings, we used a few minutes to change the star actor’s outfit as well as the setting to take these pictures. On other occasions, we arranged a different day from the filming day to take time exploring different locations and mise-en-scene to use. 


Here are the personal pictures taken by Regine and Cheryl that have been uploaded to the star actor’s Instagram page. 



Inspired by Lizzy McAlpine’s Instagram Posts




Behind the scenes for that post




Teaser

To build ‘hype’ around a new release, I’ve seen multiple examples of artists sharing small sneak peaks to the song in a short teaser released on social media. I researched various artists and how they teased their new music. I found examples where they would post the first draft of the unreleased song, have the song in the background with the lyric on screen and a matching scenery to the song’s atmosphere, or have the singer sing the song. I took inspiration from Rina Sawayama’s visualiser of the song and Charlie Puth’s ‘Attention’ ending to do a mix of listening to the song’s first draft and visuals that matched with the song's vibe. 


I had Vina hum a part of the song and edited it to fade into the instrumentals. I found the instrumentals through Youtube and converted it into mp3 using this website, https://y2mate.nu/en-2VkJ/ 

I added a caption, similar to Charlie Puth’s ‘Attention’, some establishing shots of the beach that we took during one filming session and added few effects to the videos which included grain, noise, sharpening, and a light leak overlay I found on Youtube to conform to our branding/style of an old film.   

 

Website/LinkTree

I found that a lot of artists have a website that houses all the important links that they would want to share with their audiences and fans. This includes information and promotions on tour dates, merch store links, links to other social media the artist is on, and promotions on upcoming releases of songs and their music videos. 


Regine had decided to create one for our star actor as well to resonate professionalism and to create an effort for audience engagement. Through this audiences can access an organized medium to easily reach the star actor’s different varieties of media products. Furthermore, because it is all laid out to be viewed at the same time by the audience, it may increase their exposure towards the other products and thus boost the star actor’s overall engagement. Below is the carrd.co Regine had made for our star actor. 


I had chosen a website called Carrd.co rather than LinkTree (a free website that I saw some artists use) mostly because I was familiar with how to operate it and was completely free to make and upload online. 


I used features like the use of emoticons, pictorial representations of facial expressions such as :D and :) for smiling faces, to display the artist’s playful, youthful personality/carefree attitude.


After more thought and discussion with teammates, I realised the current design didn’t align with the branding we created for her. This consideration led me to change the fonts. This is the final website



Increasing interactivity


Ways we did this:


  1. Community group chat

Originally, we were inspired by how several artists had created a community broadcast channel to engage in conversations with their fans, such as the one above. However, we found out that this feature was only available for accounts that have accumulated 10 thousand followers. Because our star actor is a small artist and obviously did not have that many followers, we could not use this feature. Therefore, Regine suggested using a normal direct message group chat instead in which this worked well for us in the end as it makes much more sense if she chose to have a normal group chat with her presumably small fan base since she is a newly starting artist. 



  1. Questions in the caption & Responding to comments

We had included questions on most of the posts to encourage interaction between the star actor and the audiences in a way where audiences may answer the questions in the comment section and the star actor may respond back towards that as well. Audience knowing that the star actor is going to respond to them may provoke continuous interactions between each other and therefore boost interactivity. 


  1. Provided a link to the star actor’s carrd.co in their Instagram bio

We used this as a method of call-to-action as placing it in the star actor’s Instagram bio would allow the audience to easily notice the link in which they may feel intrigued to immediately click on. 



Self-reflection:
  • As I was busy with my own digipak tasks, I was unable to contribute as much as I would have liked into the social media page. However, I helped how I could by providing feedback & opinions on things such as the artist's social media page and encouraging the use of hashtags to boost our artist in the algorithm.