Research: Industry

 This part of my blog will detail research into the music video industry. I will research a music video producing company that produces music videos based on my genre

girl in red - Too Much

Production company: SMUGGLER

Description: American production company founded in 2002 by Patrick Milling-Smith and Brian Carmody

Genre: Indie pop

Other content they produce:

• Christina Aguilera - Beautiful
• Paul Kalkbrenner - Kabelmann 
• Michael Kiwanuka - Floating Parade

Typical audience:

• Young people to adults (15-50 yrs)
• Any gender
• English-speaking
• From the US or UK

Company size and age:

• 30 employees
• Founded 2002

Most successful product: 

• Although the company doesn't list all their music video products, which would have allowed me to deduce which was most successful, based on artist popularity, I assume that girl in red's too much is their most successful product

Phoebe Bridgers - I Know the End

Production company: Son&Heir

Description: American production company founded by Dilly Gent in 2018

Genre: Indie pop

Other content they produce:

• Wallows - Quarterback
• Blur - Charmless Man
• The Kills - Heart Of A Dog

Typical audience:

• Teens to adults (13-50)
• Any gender
• English speaking
• From the US

Company size and age:

• 2-10
• Founded 2018

Most successful product:

• Radiohead - Just

What company would most likely produce my media text in the real world?

SMUGGLER

Pros:

• They are older, therefore have more experience in music video production
• More employees. This would mean that their productions may be more effective as there are more people working on it
• More familiar with working with lesser known indie artists. They seem to have frequently worked with smaller artists, which as we are working under the indie pop genre, our artist would fall into

Son&Heir

Pros:

• They're younger. This would mean that the owners and employees are more likely to be younger people themselves which ensures that they are more familiar with the trends and culture of younger people
• Has worked with well known artists. This is important as it means that they are familiar with the pop aspect of our genre
• Small number of employees. This would mean that their employees are more likely to be more skilled as they are able to keep a successful production company running with a limited number of people involved

Conclusion

I feel like Son&Heir would be better suited for our production. This is because we feature a younger artist therefore we want to select a production company that would be more familiar with the younger generation's trend and cultures

Reflection:

• I really didn't like doing this research as a lot information was hard to find and I also initially thought of it as boring and pointless because we were the ones producing it anyways. However, after conducting this research I felt like I better understood the landscape of the music video production industry which helps me understand how our music video would function as a real product